Entrepreneurship in India is full of innovative ideas and creative business solutions to several problems.

For years, micro, small, and medium enterprises (MSME) have faced constraints in receiving payments for

Pushed towards change by evolving consumer preferences and rapid digitisation due to the coronavirus-induced lockdowns,

Till 2008, the government implemented the Prime Minister’s Rozgar Yojana (PMRY) and Rural Employment Generation

Small and medium businesses (SMB) have traditionally attracted customers through word-of-mouth marketing, advertisements, and by